I already advertise my villa on the web so why do i need my own website?

I already advertise on the web? Yes, the majority of you probably do. As like many of us when you first embarked upon letting your Villa you may have tried various periodicals or magazines but eventually realised that to attract a worldwide audience, at a minimal cost, having web presence is really the only way forward.

Your have either come across this site through word of mouth, or you were looking to take the vital step in registering your domain (villa) name or you may have been contacted directly by one of our representatives. Either way you have probably already realised the benefits of web presence as many of you may already advertise your villa or holiday home through various Holiday letting sites.

Holiday letting sites provide a vital function in advertising your villa or holiday home to a wide audience, however having your own villa website provides validation and assurance to prospective clients when searching for your villa on the web.  The Villa Name register provides a functional and essential service to deliver effective web presence. This can be achieved by increasing your internet presence and providing a tailored service./p>

What domain name should I register?

If you are a UK based organization and are only interested in the UK market, you should register a .co.uk domain name. If you have worldwide aspirations, you should register a .com domain name. If in doubt, there is a good argument for suggesting that you should register both. You can always release them in the future, but at least it will be your decision to make.  It makes sense to register the Villa Name for example if you are lucky enough to own Apple Tree Villa in sunny St Lucia, then i would suggest to either register www.appletree.com , www.appletree.co.uk , www.appletreevilla.com or www.appletreevilla.co.uk.

Can I use my domain name immediately?

Once you have chosen and registered your domain name it usually takes up to 12-36 hours for all the DNS servers across the internet to see your domain. This means that while you might be able to access your domain, your next door neighbour might not if he is using a different DNS server.

What is domain hosting?

Domain name hosting means your domain is hosted on a secure server which allows you to use your domain online?

What is a domain name?

A domain name is first part of the address after www. that you enter into a web browser (e.g. mydomain.com) to find a web page on the internet. It is also the last part after the @ sign in an email address.

What is Search Engine Optimisation?

Search Engine Optimisation is achieved (in part) by tackling the following points::

Proper Title Tags:: Title tags should be well constructed. (Title tags should contain the main keyword for the page, followed by a brief description of the page content.

Proper Description Tags:: The site should have good description tags which contain information about the page's content and persuade search engine users to visit your web site.

Proper Keywords Tags:: The site should have an appropriate keywords meta tag which should contain between 5-10 keywords or keyword phrases that are also found in page content.

Proper Heading Tags:: Each page of your site should use at least the H1 heading tag for the search engines that examine it when crawling your site.

Page Content:: Pages should have between 300 and 700 words of descriptive content that contains the keywords specified in the keywords meta tag for the page. A page's meta tag keywords should also be those that occur most frequently on the page.

Proper Navigation:: Each page of your site should contain links to every other page so search engine spiders can find every page. This is a critical step for the proper indexing and page rank distribution of your site.

Proper Sitemap:: It is important to create a site map - a hierarchical list of your site's pages so search engine spiders can crawl effectively.

Controlled Crawling:: It is important to specify what content your site exposes to spiders (automated programs used by search engines to gather information).

Duplicate Content/Tags:: Because search engines treat web sites as a grouping of pages and not a single entity, each page on your site should be unique so that the tags and content differ between each page. Doing so increases the number of pages that will rank.

Word Density:: Pages should contain 300 to 700 words of unique and descriptive content.

Last but not least it is important to continually track your site's search engine optimisation process and pinpoint areas for improvement.

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